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January 25, 2012

Eye Primer 101

If you're a makeup enthusiast you probably already know about eyeshadow primers and actively use them in your makeup routine. If you don't use them, I'm here to explain why you're missing out!
I started using primers on my eyes a few years ago and now I can't imagine my makeup routine without them.

For those of you who aren't familiar with them, eyeshadow primers act as a base for your eyeshadows. They make your eyeshadow last longer and appear more vibrant.  People use all kinds of different products as a base but here are a few of the well-known ones....

One popular primer is Urban Decay's Primer Potion, which is what I use everyday. It comes in different formulas and works the best, in my opinion. A little goes a long way and lasts all day.

Original Eyeshadow Primer Original Eyeshadow Primer
Urban Decay's # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24+ hours.

Another well-known primer is the Too Faced Shadow Insurance. I haven't used this one but I've heard it works great.

Shadow Insurance - Anti-Crease Eyeshadow Primer Shadow Insurance - Anti-Crease Eyeshadow Primer
With Too Faced Shadow Insurance you can rest easy knowing your eye shadow will never crease flake or fade.

Another option is to use something like Benefit's Stay Don't Stray which can be used under eyeshadows or under concealer. It's a thicker formula than the primer potion and costs more but serves more than one purpose.

Stay Don't Stray Stay Don't Stray
Stay Don't Stray by Benefit Cosmetics is the stay-put primer for concealers & eyeshadows

A cheaper alternative is to use something like the NYX Jumbo Eye Pencil as a base. It's like a crayon and comes in many colors. Make sure to apply a thin layer though, otherwise it will make your eyeshadow crease.

Jumbo Eye Pencil Jumbo Eye Pencil
NYX Top Selling Jumbo Eye Pencil features a creamy, non-crease formula that glides on smoothly and can be used as both an eye shadow and an eye liner.

Hopefully if you've never used a primer for your shadows you find this post helpful and consider trying one. You'll notice a difference immediately and wonder why you never used one before!

Disclaimer: Affiliate links were used in this post

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